One of the reasons that explains the extreme popularity of Russian women among men all over the world is their ability and desire to care for themselves. Manicured fingers, always well-done hair, smooth skin and makeup on 24/7. It was so and it will be, and no emancipation will kill their pursuit of beauty. However, just as well-groomed the girls are in Russia, our men are equally badly-groomed. We talked about depilation, fashionable intimate hairstyles, and manicure etiquette among both men and women with the master of Wax & Go beauty salon Irina Jurina.
MOSKVAER: Irina, Russian girls are famous for their beauty and gloss. However, recently in Russia a global trend of emancipation, in which appearance slips up by the wayside for women, is gaining in popularity. How does the beauty industry respond to that?
IRINA: Our girls were always very sensitive about their appearance and I think they still are and they will be. Having a manicure is one of the main components of the female image nowadays. But if 5-15 years ago, a glamorous (and not) girl could not imagine herself without edging a manicure and artificial nails. Now, over the past five years, the situation has changed radically. The European manicure came into vogue first, and then there was a whole series of novelties: the Japanese manicure, the hot manicure, a manicure by Christina Fitzgerald technology. And, of course, a major achievement in this sphere in recent years–the appearance of a gel nail polish.
If we talk about trends, short nails and a robust design is what’s relevant now, and each person chooses color schemes according to their mood, not trying to match a particular fashion and wardrobe.
Stas, our colleague from Moskvaer, also shared his opinion about male body care and even agreed to try a couple of procedures.
Previously it was recommended to match the color of nails with the color of lips. What is today’s manicure etiquette?
IRINA: It is important to comply with the limits beyond which the style, brightness and individuality ends. It’s always better to choose neutral colors in a manicure. The fashion trend of the season is the nude manicure style–beige, light pink nail polish, suitable for any outfit. Dark polishes look very stylish on short nails. In a business setting it’s better to do a classic French manicure. If there’s a very strict dress code, nails should be covered with a transparent polish, keeping business etiquette in mind. Bright colors are desirable according to the situation.
Are manicures and depilation still procedures considered especially for women or have any changes happened?
IRINA: The client perception of the modern manicure has ceased to consider it an exclusively female procedures. And while the number of men among clients of beauty salons are still low (5%), we see a positive trend. Most often, the male customers are successful, liberated, active people 28-50 years old. Their way of life and the kind of activity requires a perfect appearance; it is directly related to their success.
Salons offer men a special package of services, including the removal of cuticles, moisturizing and nourishing, and covering with a special varnish.
IRINA: As for depilation, do or not to do is a personal choice for men, but those who dare to come, more often already have no any gender bias. The most popular parts for men to wax are underarms, bikini and back, as well as eyebrow shaping.
Is there a fashion to waxing? Previously, I remember people doing avant-garde intimate hairstyles. Now it’s probably not in vogue. Or…?
IRINA: Invariably, more than a dozen years already, the Brazilian depilation with a thin strip of hair and the “Hollywood” depilation styles are in demand.
Good to know. Thank you, Irina!